Responsibilities
Good knowledge of Facebook Ads Manager, performance metrics, Campaign Planning, Digital Marketing, Ab Testing
Strong experience working cross-functionally with the build, product, and engineering teams.
Excellent Communication and Leadership skills
Constantly optimize marketing activities to improve return on investment
Strong experience managing a team, demonstrating strengths in supervisory, mentorship, and leadership capacity
Candidates have 4+ years of extensive experience executing and optimizing campaigns
Maintain business of website and ensure that month-on-month targets are met.
Own performance for Facebook social ads with accountability for aggressive CAC/ROAS goals
Provide recommendations and points of view on campaign structure, targeting, creative opportunities, and executing A/B testing opportunities for bidding.
Preserve and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences, and more.